Are you looking for ideas to grow your SaaS business? Good news; you’ve come to the right place!
Through our experience with SaaS companies, we have a huge database of growth strategies and tactics that help you attract new customers and keep existing ones. Take a deep dive!
Retention
Build exit survey
Develop a survey to ask users the reason of their cancellation. Make sure that no users will cancel their subscription for the same reason.
Conversion
Experiment trial length
Start a 60 day experiment to find out which trial length fit your SaaS platform the best.
Revenue
Unbundle features
Unbundle features and offer them in small upsells.
Acquisition
Build influencer list
Connect with influencers in your market and ask them to promote your software.
Retention
Develop interaction schedule
Develop a system to contact customers at predefined times to strengthen the relationship.
Acquisition
Add highlights
Add sitelinks ad extension that links to specific pages on your website.
Acquisition
Skyscraper technique
Pick some popular web pages in your industry, improve upon them and reach out to sites that linked to those lower‐quality pages and get them to link to you.
Conversion
Create battlecards
Create an overview of the features of your software and compare these with competitors who lack these features in their software.
Acquisition
Use hidden form fields
Use hidden form fields to capture specific information that the user does not see (traffic source, validations, etc.).
Conversion
Build drip campaign
Develop a drip campaign with automated messages to strengthen the relationship with the user during the trial period.
Revenue
In-app upsells
Offer paid additional features to users who already use your software.
Conversion
Use an onboarding video
Offer new users an onboarding video that shows them the benefits of the software and how they can get the most out of it (maximum duration of 2 minutes).
Revenue
Third-party cross-sells
Collaborate with apps that are complementary to your software and offer their users discounts for the use of your software.
Acquisition
Podcast interviews
Find out which podcasts are popular with your target audience and make sure that you can present your software in those shows.
Conversion
Feel-bad pop-up
Show users who want to cancel their subscription a popup with a feel-bad message, such as: No, I like to waste my time!
Acquisition
Leverage customer reviews
Collect customer reviews and show them clearly on your website and other marketing channels.
Conversion
Offer onboarding webinar
Offer customers who want to subscribe a webinar to learn everything about the use of the software.
Retention
Login regularity notification
Send your sales team a notification if a user does not log on for an unusually long time.
Acquisition
Targeted LinkedIn Ads
Launch a LinkedIn Ads campaign with specific targeting (upload a list of companies you want to reach).
Revenue
Offer paid trainings
Offer your users paid training to get more out of their subscription.
Acquisition
Leverage SaaS directories
List your software on all existing SaaS directories.
Acquisition
Lookalike audiences
Use the lookalike audience feature on ad platforms to increase your reach.
Conversion
Micro conversion tactic
Ask leads for small commitments, such as filling in a form or signing up for a webinar.
Acquisition
Industry Q&A sites
Answer and ask questions on Q&A websites such as Quora and take part in discussions in (relevant) groups on social media.
Need more growth ideas?
Book a free consultation call to discover new growth opportunities for your SaaS business.
1-day Growth Boost
With the 1-day Growth Boost, we help you find growth ideas in only 2 hours brainstorming. Next, you will get a report with recommendations and an actionable to-do list. Unlock your growth opportunities with the help of our SaaS marketing experts!
