Marketing for SaaS companies is vastly different from marketing for traditional companies. Traditional companies usually have many goals, such as selling products, building a mailing list, engaging store visitors or creating brand awareness. For SaaS companies there are three general objectives:
1) Create new (trial version) registrations (acquisition / lead generation)
2) Converting them to paying customers (onboarding / activation)
3) Retain and develop them (customer retention / turnover)
At Nordhaven we understand these principles and we know which strategies and tactics are most effective to achieve your business goals.